Meant to be successful in its first edition and aimed at high-end architecture and decoration products, Casa Brasil featured 123 exhibitors of furniture, lighting, decoration and complements for residential and corporative spaces, which were evaluated by a technical curatorship, totaling a 53,788 square meters air-conditioned area.
It was attended by 14,258 professionals, 42% more than it was expected by the show management, coming from all Brazilian states and 13 countries (Germany, Argentina, Belgium, Chile, Colombia, Cuba, Spain, United States, Mexico, Paraguay, Portugal, Uruguay and Venezuela).
Casa Brasil was designed to fill a gap. The success of its first edition confirms that Brazil needed a fair like this, segmented and focused on high-end design and decoration market.
A qualificação do visitante foi, inclusive, uma das preocupações da organização. "Não pensamos apenas na quantidade, sempre importante em uma primeira edição, mas principalmente no perfil do visitante", explica Benini. Prova disso, é que a maior parte das inscrições, mais de 11 mil delas, foi feita pela internet, no site da Casa Brasil. "Focamos nas lojas de alto padrão, nos profissionais e também em estudantes do segmento – a Casa Brasil subsidiou a vinda de mais de mil estudantes de arquitetura, decoração e design de várias universidades do país".
More than a business trade show, according to its management, Casa Brasil aims to consolidate its position as the most important event in the segment, uniting cultural, institutional and commercial goals. International seminars, lectures, exhibitions and a design competition, called Salão Design Casa Brasil were held to achieve its objectives.
Access the main information about the 2007 edition of Casa Brasil.