Casa Brasil
Special Projects
Seminars that are part of Casa Brasil 2009 program
More than just a space to showcase the major worldwide design trends, Casa Brasil 2009 will provide a platform to discuss the future of the sector. On August 5, 6 and 7, five personalities will take part in these seminars to debate design related issues.
About the lecturers:
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Cristina Morozzi Journalist and critic of design, curator at worldwide shows, and art director for design company. She is curator of Coincasadesign, a new design section of Coincasa, the home collection of the department store Coin. The first 3 collections of Coincasadesign (2007,2008 and 2009), involving designers of different country, were presented during the Salone Internazionale del Mobile in Milan. Cristina, as journalist and art director will enjoy her stay in Bento Gonçalves to get to know Brazilian designers better.
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Satyendra Pakhale, Indian, living in Holland since 1998. One of the main designers in the vanguard, his products focus on durability and sustainable life.
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Eugenio Perazza he founded Magis in 1976, a design office for domestic furniture and accessories which outsources its manufacturing. This Italian company is known for the high quality of its projects and products.
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Rodrigo Rodriquez, born in Rome, he graduated in Law and Sociology. Currently, he is the president of Forza Projects, furniture for the contract market, in London, and he is the vice-president of the Associazione Italiana Politiche Industriali, in Milan, in addition to others.
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Marcelo Rosenbaum, he opened his office Rosenbaum Arquitetura e Design and the age of 23. Since then, he has taken part in design exhibitions of objects and furniture in Brazil and abroad with commercial and residential projects. Rosenbaum is a synonym for modernity and talent also in the fashion segment. His work has gained him recognition in the international specialized media. His work has been published in Wallpaper, ELLE Décor, and DIF Portuguesa. Only three Brazilian have had their work published at "Fifty of the world’s best apartments" (Images Publishing), and Rosenbaum is one of them.
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Edson Fermann, Engineer and Chief Executive of Innovation and Access to Technology of the Brazilian Service of Support for Micro and Small Enterprises - SEBRAE. Specialist for technology, innovation, competitiveness, industrial politics and business information. Responsible for the elaboration of the Manual for Management of Results-Oriented Projects - GEOR.
This collection encompasses 40 Brazilian and international chairs. The oldest international items are part of the original Thonet collection from the end of the 18th century, such as a rocking chair dated of 1860. Some of the contemporary chairs were designed by Philippe Starck (his first creations), Gaetano Pesce (Donna), Michele de Lucchi, of Memphis (First), Shiro Kuramata (How High the Moon), and other famous names.
Brazilian chairs will be represented by the work of the late Tenreiro, Zanine, Lucio Costa in addition to Poltrona Mola, by Sergio Rodrighues, the first icon of contemporary Brazilian design.
Coordinated by designer Renato Imbroisi, the project explores African cultural diversity, demonstrating handicraft techniques in the manufacture of products created by local artisans using fibers, wood and silver. These products include bags, bracelets, necklaces, earrings and typical garments. This project aims to formalize handicraft techniques in order to develop products and generate income.
The idea was conceived of in 2004 during a visit by Imbroisi to the city of Maciene in southwestern Mozambique in which he coordinated workshops on weaving, sewing, embroidery and design, paper and hand-dyeing, at the Mabumo Paulo School of Arts. The workshops enjoyed the participation and support of figures like Graça Machel, a political activist for the human rights from Mozambique and wife of former South African President, Nelson Mandela. Brazilians Mayumi Ito, Beatriz Carpaneda, Hisako Kawakami and Maria Rita Webster also contributed by teaching techniques for the production of handicraft products. The result of this work has already been highlighted during major events such as the São Paulo Fashion Week, one of the leading fashion shows in the country.
